Embark on a new journey with the CENTURY 21® brand
Elevate your Real Estate Career with
Unparalleled Reach and Reputation
Leader in Brand Awareness for 27 years running*1
Five years in a row
Most
Recognized Name in Real Estate* 2
98%
Client Recommendation Rating** 3
*Study Source: 2025 Kantar Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 - December 3, 2025.
**The survey results are based on a RealSatisfied online survey of over 69,097 respondents in the United States, conducted by Century 21 Real Estate LLC. The respondents were clients of agents affiliated with the CENTURY 21® brand across approximately 1,700 franchised offices who bought or sold a home during the 2025 calendar year.
Down the Block, Around the World
Explore Our Office Locations
3-Phased Marketing Strategy
We believe homeowners should have the freedom to decide how to market and sell their home. Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut.
Validate Pricing PRIVATE EXCLUSIVE
Validate your price with 340,000 agents across our network of brokerages, gaining early exposure without days on market, price drops, or a rushed timeline.
Expand Reach With No Risks COMING SOON
List publicly on CENTURY21.com and Redfin.com, expanding your home’s reach to 60 million buyers while protecting its value.
Sell Better PUBLIC WEBSITES
Backed by pricing insights and buyer demand, your home enters the broader market positioned to achieve the best possible price and terms.
Pre-Marketing Works
Homes that follow our 3-Phased Strategy tend to outperform those that don’t:
2.9%
Higher
Closing Price
20%
Faster
To Contract
30%
Less Likely
To Drop In Price
THREE21: Our Core Values
Like a great home, a great real estate brand should be built on a solid foundation. Three simple values guide everything we do. Together they create THREE21: the basis of a holistic support system that helps encourage and feed your entrepreneurial spirit.
01
Empowerment
- Given the right tools and support, you become more productive
02
Growth
- Exclusive knowledge and programs help you go from where you are today to where you want to be tomorrow
03
Joy
- You should be surrounded by a culture that allows you to experience the joy of what you do and who you do it for
When your business thrives so does your career
When you become affiliated with the CENTURY 21® brand, you gain access to some of the smartest minds and the sharpest tools in the industry to help guide you in accomplishing your goals.
Join CENTURY 21